He is Sufficient

HarperCollins has introduced the new NRSV XL Bible, a large-print edition with square pages, reminiscent of the TNIV², though without the whitespace for notes. Part of their marketing copy reads:

“The NRSV XL offers beautiful and hip styling with a wonderful reading experience. No one will feel that they have been relegated to ugly and bulky larger print editions by purchasing an XL.”

Iyov reacted by saying:

Hip styling? Yuck! I’ve spent my life going out of my way to avoid being hip — why start now? What happened to religion as a counter-cultural force, HarperOne?

Obviously Iyov has never come across the band Huey Lewis and the News, who sang the immortal words: “It’s hip to be square“.

Note: for whatever reason, the specific “hip” wording of the marketing phrase above is not on the NRSV website, but only on the HarperCollins link above (and vendors such as Amazon).